About 3LB

3LB was born from a simple passion: the pursuit of speed.

As a dedicated cyclist and time trial racer, I have spent countless hours searching for every advantage, whether through aerodynamics, equipment optimization, or apparel that performs when it matters most. Cycling is more than a sport to me; it is a constant process of testing, learning, and refining.

Over the years, I developed a deep appreciation for products that deliver real performance, not just impressive marketing claims. The best equipment is not the one you use twice a year on race day, it is the equipment you trust on every training ride, every commute, and every kilometer in between.

My goal is to make high-performance cycling products accessible to riders who demand speed, efficiency, and quality without unnecessary complexity or inflated pricing. Every product is selected or developed with a clear purpose: to help riders go faster, ride further, and enjoy every ride more. Because speed should not be reserved for race day.